Fierce Femmes: Jenny Kasparian-Hoekstra and Lauren Hoekstra of The Bar Method Fresno & Clovis

As soon as Jennifer “Jenny” Kasparian Hoekstra discovered barre training while living in Southern California, she was hooked. Upon returning to her hometown of Fresno and coming to the realization that the Central Valley was missing this workout, she took matters into her own hands. She left her career as a nurse, took a leap of faith, and opened her own studio with the help of her daughter Lauren Hoekstra as manager.

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From the Desk of: Marcy Oliver, RPM PR Managing Director

If you asked me one year ago where I would be today, I would never have guessed that I’d be here, writing this post, as the Managing Director at RPM PR. I get to help brands craft their story, have fun while doing it, and be surrounded by encouraging/fun people?  Pinch me. It took me a long while to get here, so I’ll give you a little scoop about my journey. Maybe it will help you with yours.

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Catch us at the Bar.

When it comes to bars in Fresno, you can be an early bird, night owl, or a happy hour hero. And no, we’re not just talking about your favorite place to get a drink. With so many options in town, we decided to give you a guide to some of our favorite bars for any time of day.

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LifestyleRPM PRFresno
IWD Trailblazers

Today’s the day where we encourage empowered women to empower other women. We’re taking some time to reflect on the amazing all-American ladies who have taken the country by storm, and while there are too many to name, a few stuck out to us as bad@$$es of their time. These OG trailblazers have made an impact on life as we know it, and for that, we are forever thankful.

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LifestyleRPM PR Team
From the Desk of: Luke Teixeira, RPM's Spring PR Intern

MR. in PR: Three Tips for Guys in Public Relations

I started out as an intern at RPM this semester and I’m not going to lie, I had my doubts about being part of an all-female team. It’s not like I haven’t worked with women before, and I do consider myself quite a gentleman, but I worried about not being able to relate to my coworkers and possibly feeling unheard. Gender for me is not a big deal - I want to get that out of the way right off the bat - but it is a very different experience to be a male in a female-dominant field.

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Coffee Shop Roundup

Okay, so it’s no secret that we’re fans of a good cup o’ joe. So much so, that we created our own Instagram Live weekly segment, “#CoffeeMonday” on @rpmpr (tune in, btw). Sometimes, you just need an extra kick to get going, and Fresno is no stranger to a good cup of coffee. Here are some of our fave local coffee shops to try.

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